Throughout the years, numerous outdoor enthusiasts have complained about socks that would get wet, and stay wet. Merino Wool fibers quickly wick the moisture AWAY from your feet, WHERE IT SHOULD BE! The moisture then evaporates, LEAVING YOUR 2 BIG FEET DRY! Most every person who has ever climbed a mountain, or novice who has hiked up a steep hill, can remember an excursion that was ruined because they were wearing inferior athletic footwear.
Their socks got wet, they got sick, and then had to descend back to base camp, or go home in the case of the novice hiker. How frustrating to know your colleagues reached the summit, but your socks held you back. Whether it's the Andes Mountains or Superior Hiking Trail, anybody who has embarked on a trek with merino wool socks would agree they would never switch back.